Apple has updated its App Store guidelines to ban more explicitly apps that use AI to create intimate images of people without their consent. Developers must now proactively prevent and remove such content or risk removal from the store. Apple also clarified its rule on apps that add or change features after approval. The changes follow heavy criticism over AI-generated sexual deepfakes earlier this year.

What it means: The change shifts more responsibility onto developers: it is not enough to avoid promoting a harmful feature, they must have controls that prevent it and act when notified. For any team embedding AI image generation or photo editing, that means filters on generated output, user reporting flows and records of moderation actions. The explicit reference to apps that change behaviour after approval suggests Apple will look harder at remote configuration and updates that switch on new capabilities. For Greek companies building iOS apps, even those far removed from this kind of content, it is a good moment to check that moderation policies are written down and actually enforced. In Europe, the Digital Services Act and the AI Act, which requires deepfakes to be labelled, point in the same direction. App store rules often move faster than legislation because removal from the store has an immediate commercial cost. A similar tightening from Google Play would not be surprising.

Read the original on The Verge

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