Plata said it passed $1 billion in annualised recurring revenue in September 2026, less than three and a half years after launching in April 2023. The milestone came less than a year after it obtained a full banking licence in Mexico. The company has more than 4 million customers, launched in Colombia in early September and expects to turn profitable in Mexico within six months.

What it means: Latin America has become the most dynamic arena for digital banks. After Nubank, Plata shows there is room for a second big player in Mexico, a market where much of the population still uses cash and has limited access to credit. Plata's core product is the credit card, which is why it has become one of the country's largest card issuers by number of customers. Having built its own core banking system means more control over costs and the speed of product development, something traditional banks with legacy systems struggle to achieve. It should be noted, however, that the figures come from the company itself, which is not listed, and that credit card revenue comes with credit risk that only fully shows up in a downturn. The expansion into Colombia is the first test of the model outside Mexico. For Europe, the story is a reminder that digital banks grow fastest where incumbents leave big service gaps, which is less pronounced in mature European markets.

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