Noda launched BIN-to-Bank on 27 October, a service that moves selected card payments at online shops to open banking payments without a separate payment button. The first digits of the card identify the issuing bank and, if it is supported, the customer is sent to their banking app to approve the payment. If the bank payment is not completed, the transaction continues by card as normal. The service is available in 26 European countries and merchants choose which transactions are routed this way.

What it means: Open banking payments, made directly from the customer's bank account with the consent PSD2 provides for, usually cost merchants less than cards and settle faster. Their big obstacle is habit: customers are used to typing card details and rarely pick a new button at checkout. Noda's idea is to use that habit rather than fight it, using the card digits only to identify the bank. The approach is clever but raises user experience questions: a customer expecting to pay by card who sees their bank app open may be confused, and dispute rights are not the same as with cards. In Greece, DIAS's IRIS and instant payments through bank apps have already built the idea of paying from an account, while the EU instant payments regulation makes them available everywhere. For Greek online shops with high transaction volumes, it is worth comparing the real cost of cards with account-to-account payments and testing such a solution on part of the traffic while watching completion rates.

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