Dutch payments company Adyen reported third-quarter net revenue of €738.1 million, up 23% year on year, with processed volume up 30% to €451.1 billion. It kept its guidance for revenue growth of 21% to 23% in 2026 at constant currency. At the same time it cut this year's EBITDA margin target to 50% and dropped its earlier goal of a margin above 55% in 2028. The company says it wants flexibility to speed up investment in payments, loyalty programmes, subscription billing and financial products.

What it means: Adyen is one of Europe's largest payment acceptance providers and serves many international chains and online shops that also operate in Greece. Dropping its long-term profitability target is not due to weak sales, since processed volume is growing fast, but to a decision to spend more on new products. The company no longer wants to be only the mechanism that moves the payment, but also the provider of loyalty, subscription and financing programmes for its merchants. The trend is wider: payment providers are trying to raise revenue per customer, because fees on simple transactions are squeezed by competition and by cheaper options such as instant account-to-account payments. For Greek businesses using or considering Adyen, this means more offers for add-on services. They should compare the total cost, not only the fee per transaction, and check whether concentrating many services with one provider increases dependence and makes a future switch harder.

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