Unipaas, which offers white-label embedded payments to vertical software platforms, is expanding to Ireland together with J.P. Morgan Payments, according to an announcement published by Finextra. Platforms will be able to offer card acceptance and payment services to their business customers. The partnership builds on Unipaas's business in the UK. The two companies plan further expansion across Europe.

What it means: Software platforms for specific trades, such as gym bookings, clinic management or garage systems, are finding that payments can become a major source of income, often larger than the software subscription. To achieve that without becoming payment institutions themselves, they work with providers such as Unipaas, which handle merchant onboarding, compliance and the relationship with the acquirer. J.P. Morgan's involvement brings scale and risk management, while Ireland is a natural first step because of the language and its similarity to the UK market. For Greek software firms serving professionals and small businesses, the model is an opportunity: building payments into the product can raise revenue and make the platform harder to replace. Care is needed, however, over who bears liability for fraud and disputes, how fees are shared and whether the provider supports IRIS and AADE's rules on linking POS terminals with cash registers. As these partnerships spread across Europe, picking a reliable partner will become a key decision for every Greek platform.

Read the original on Finextra

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