On 5 November 2026 Google DeepMind made Gemini Omni 1.2 Flash generally available on the Gemini API and Google Cloud. It supports generating and editing video up to 15 seconds (from 10 in 1.1), multi-turn conversational edits, stronger reference adherence for image/motion/audio cues, and $0.07 per second for 720p (30% below 1.1). Workflows can draft at 360p/720p then upscale to 1080p/4K, and outputs carry SynthID. It also rolls into Flow, Google Vids and other Google apps on a staged basis.

What it means: For Greek marketing, e-commerce and agency teams, cheaper longer clips can cut ad and product-explainer costs. Set brand-asset rules and check SynthID/AI-disclosure expectations toward platforms and clients. Per-second pricing needs budgets and API caps before scale. Products with strict image rights must clear reference licences before virtual try-on flows. In practice, teams should name an owner, update the risk register and agree success criteria within 30 days. Where suppliers or customers are affected, send a short note citing the primary source without overclaiming. Compliance, security and operations are linked; one change often needs contract, access-rights and continuity checks. Keep a review calendar so the news becomes concrete actions for the Greek business. In practice, teams should name an owner, update the risk register and agree success criteria within 30 days. Where suppliers or customers are affected, send a short note citing the primary source without overclaiming. Compliance, security and operations are linked; one change often needs contract, access-rights and continuity checks. Keep a review calendar so the news becomes concrete actions for the Greek business.

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